Mirror Mirror aims to bring the essence of art and fashion jewellery together to create a new and innovative aspect of contemporary jewellery. Mirror Mirror works with the abstract things; it always starts with the undefined, conceptual or intangible inspirations where feeling is the only way to witness them. They were felt and translated into visualised form through countless experimentations to get the finest and most outstanding media to express them. The working process resembles how artists make an art piece inspirited by their passion. 

Apart from the conceptual aspects, Mirror Mirror also concentrates on the challenging experimentation of jewellery production since the shape and form of the art piece-like jewellery are commonly challenging the limits of production techniques. Mirror Mirror is always eager for breaking through the limitations of the techniques and maintaining the art as mostly equivalent as achievable to thoroughly express the feelings and messages.